MTV Penis Casket

Research shows that teens don't worry about STDs because they are not immediately life-threatening. But STDs do immediately threaten something else: Your sex life. To convey this point, we created the Penis Casket, and positioned it as the logical alternative to safe sex.

My role: Art Director

Agency: BooneOakley | CD: John Boone | CD: David Oakley | Copywriter: Jim Robbins | Director: Neil Tardio Jr.