Samsung Fashion Ads Flipped

Part of a global social campaign for Samsung’s first phone with a foldable screen, the Galaxy Z Flip. The goal with this work is to highlight the compact size and portability of the Z Flip.

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Behind the scenes

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My Role: Creative Lead

Agency: Eleven | ECD: Mike McKay | CD: Matthew Wakeman | CW: Alekzia Hosein | AD: Katie Gough | EP: Jonathan Matthews | Production: Gentleman Scholar | Directors: Will Campbell/Chris Finn | DP: Shane Sigler | Editors: Jason Webb/Nathaniel Park | Photographer: Christopher Shintani