SoFi Get Your Money Right
Millennials were handed a raw deal, economically speaking. But luckily, they can still get their money right with SoFi, which is exactly what we told them with this robust 360º campaign.
Brand
Credit Card Debt
Surprise Expenses
Home Loans
SoFi Money Card
Student Loans
Invest
NYC Billboard
Still Photography Library
Video Vignette Library
Behind the Scenes
Concept Sketches
My Role: Creative Director/Art Director
Agency: Eleven | ECD: Mike McKay | CD/CW: Kacey Coburn | AD: Lucy Ji | CW: Miles Evans | EP: Aymi Beltramo | Sr. Art Producer: Analisa Payne | Production: 1st Ave Machine | Director: Mathery | DP: SPG | Editor: Andrew Ratzlaff | Editor: Nathaniel Calnin | Assist. Editor: Kevork Demirjian | Music: Beacon Street | Post Production: Beast | Photographer: Samuel Pasquier