SoFi This is Why I SoFi

With an entirely new message and aesthetic this 360-degree, modular campaign was a total rebrand for SoFi, and their first effort to combine all their offerings into one campaign.

Brand :30

My role: Associate Creative Director/Art Director

ECD: Shahin Edalati | ACD/Copywriter: Kacey Coburn | ACD/Art Director: Charity Read | EP: Stephanie Heinsohn | Production: 1st Ave Machine | Director: Marc Reisbig | Editorial: Cabin | Editor: Randy Baublis | Music: Antfood | Photographer: Peter Yang