Stupidmen Skincare

When it comes to skincare, most men are less than educated. This is the premise of Stupidmen, a startup brand exclusively catering to the skincare needs of the uninitiated. In less than a week’s time, we landed on an identity for them, and some thoughts around packaging, social and guerilla marketing.

Stupidmen curates a wide range of skin products so we kept the brand colors neutral so that there was no chance of a clashing pallette. The logo animation represents the irreverent nature of the brand’s personality.

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